Nike AF1 Flyknit Launch Film

"A boot so lightweight that ‘it hangs in the air’.

Inspired by Eames’ Power of Ten we pull out from a microscopic view of the Flyknit weave to reveal the new AF-1 shoe floating in the sky above an upside down basketball hoop. Further zooming reveals that the hoop is atop one of the most famous skyscrapers in the world… the Empire State Building.

This launch film was accompanied by retail windows and an in-store display in which customers could experience floating up above New York."

 

Agency: Intro
Director: Julian Gibbs
Animation Director: Vicarage Studio
3D: Andrew Gooch
Nike Art Director: Andre Simmons

 

 

 

 

Process