New Balance Boot Animations
Working with Simon Danaher I directed these two spots to show the attributes of the latest New Balance football boots. The composite shots at the start of each film where the footballer drops the boot were handled by Time Based Arts. These animations were created alongside the products logo animations.
Creative Agency: Zak
Creative Direction: Andy Hawkins + Matt Bennett
Producer: Ed Loughton
Direction/Animation: Vicarage Studio
3D Rendering/Lighting/Texturing: Simon Danaher
Compositing/Tracking: Time Based Arts