New Balance Boot Animations

Working with Simon Danaher I directed these two spots to show the attributes of the latest New Balance football boots. The composite shots at the start of each film where the footballer drops the boot were handled by Time Based Arts. These animations were created alongside the products logo animations.

 

Credits

Creative Agency: Zak

Creative Direction: Andy Hawkins + Matt Bennett

Producer: Ed Loughton

Direction/Animation: Vicarage Studio

3D Rendering/Lighting/Texturing: Simon Danaher

Compositing/Tracking: Time Based Arts